One View of Performance Across All Your Retail Customers

Upcoming
2nd September 2026 10:00-10:45 CEST
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Discover how one trusted source of truth can help your teams align faster, act smarter, and drive stronger retail performance and customer growth. 

Meet your hosts

Rasmus H Sarauw-Nielsen
Rasmus H Sarauw-Nielsen
Marketing & New Market Development Lead at Redslim
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Nils Thott (1)
Nils Thott
Global Commercial Director at Redslim
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About this webinar

Imagine having a complete and connected view of sales performance across your key retail customers, categories, brands, and SKUs — all in one place. 

For Sales Directors, Business Unit Managers, and Key Account Managers, this means faster access to actionable insights, a clearer understanding of what drives growth, and better-informed commercial decisions. 

We help FMCG sales organizations move from fragmented customer reporting to a unified performance management approach. 

By providing one trusted source of truth across customers, categories, brands, and sales teams, organizations can standardize reporting, increase operational efficiency, and ensure everyone is working from the same numbers when making commercial decisions. 

What you'll learn

In this live session, we'll demonstrate how leading FMCG companies use our solution to:
check_circle Gain a complete overview of sales performance across customers, banners, categories, brands, and SKUs
check_circle Make more confident decisions based on up-to-date sales insights
check_circle Identify growth opportunities and take targeted actions to achieve joint business objectives with retail partners
check_circle Track performance development at national, regional, and store cluster levels
check_circle Customize analyses to match your organization's market structure, sales regions, and territories
check_circle Improve transparency and alignment across sales teams and management

Advanced Promotion Performance Tracking 

For companies with access to store-level and daily POS-data, we combine sell-out data with trade promotion data to provide continuous promotion monitoring. This enables you to: 

  • Evaluate promotional ROI with greater precision 
  • Understand what drives promotional success 
  • Optimize future promotional investments 
  • Improve planning and execution of commercial activities

 

Monitor New Product Launch Success 

We will also showcase how FMCG manufacturers use the solution to monitor distribution and performance of new product launches, helping teams quickly identify gaps, opportunities, and areas requiring action. 

 

Who Should Attend? 

This webinar is designed for: 

  • Sales Directors 
  • National Account Managers 
  • Key Account Managers 
  • Category & Commercial Leaders 
  • Business Unit Managers 

working within FMCG, Consumer Healthcare (CHC) or Beauty and Cosmetics selling to grocery retailers, mass-market retailers and e-commerce platforms. 

 

Learn from Industry Leaders 

See how companies such as Arla, Carlsberg, Essity, Haleon, Orkla, and Reckitt leverage CatMan Local Reporting and Redslim to transform sales data into actionable commercial insights.