Connecting the Dots to Unlock the Full Value of Your Media and Sales Data
Upcoming
16th September 2026 08:30-09:00 CEST
Discover how harmonizing media and sales data unlocks a clear, cross-market view of spend, and more confident media budget planning.
Meet your hosts
About this webinar
Marketers make large investments in Media across Channels to drive their sales and win share. However, Media data often sits fragmented across systems, formats, and markets, and disconnected from sales data, making it hard to see the full picture, let alone act on it as a team.
This webinar explores how connecting and harmonizing media and sales data unlocks a clear, cross-market view of spend, easier comparison against sales trends, and faster, more confident Media budget planning.
What you'll learn
Understand the Media landscape internationally and how it’s evolving.
Identify the root causes of poor media data value and understand how they hinder clear insights and confident decision-making.
Understand what "good" looks like with a harmonized view of spend across markets, clearer spend-vs-sales visibility.
See how connecting media and sales data simplifies the identification of trends, understanding of media intensity and sales movement and sets the foundation for deeper analysis. All of this enables better budget planning, and faster, more confident allocation decisions.